Taking Pasifika youth wellbeing to TikTok

Le Va’s Youth Advisory Group came together at the end of July to talanoa about youth engagement on social media, putting together a plan to highlight International Youth Day on 12 August.

Le Va Youth Advisory Group

One of the key insights from our youth survey at Polyfest 2024 earlier this year was that our Pasifika young people often turn to social media to seek wellbeing support.

Instagram and TikTok were the top two platforms, receiving more votes than services like church, youth groups or face-to-face counselling.

As a result, the Youth Advisory Group (YAG) with support from Le Va’s Niu Wave team formulated a plan to relaunch Le Va’s TikTok account with some fun content to appeal to their peers.

In the countdown to International Youth Day, they worked together to bring their ideas to life, filming ‘get ready with me’ videos to share a snapshot of their daily lives.

International Youth Day 2024 arrived and the team launched a video they had filmed and edited themselves, in celebration of youth and talking about the legacy they want to leave behind.

Niu Wave project manager, Sonia Pope, said, “It was great for Le Va to see how our young people valued this collaboration and how they wanted to exercise their youth voice.

“It is important for us to celebrate young people and to continue collaborating with our YAG on Le Va initiatives. With their help, we can ensure we continue to connect with our young people in the digital spaces they occupy.”

At Le Va we are grateful to benefit from the advice of our dedicated Youth Advisory Group, and are excited to see the impact of their creative ideas in making our online presence even more vibrant and engaging.

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Check out our TikTok channel to get to know our YAG members!